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Selling radio direct by Michael C. Keith

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Published by Focal Press in Boston .
Written in

Subjects:

  • Radio advertising.

Book details:

Edition Notes

StatementMichael C. Keith.
Classifications
LC ClassificationsHF6146.R3 K453 1992
The Physical Object
Paginationix, 117 p. :
Number of Pages117
ID Numbers
Open LibraryOL1557262M
ISBN 100240800915
LC Control Number91037959

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Amazon Best Sellers Our most popular products based on sales. Updated hourly. Best Sellers in - Radio Aldrich Family Oldtime Radio - Overdue Library Book and The Last Turkey (Audio CD) Radio Revival. Kindle Direct Publishing Indie Digital Publishing Made Easy. The first step to make a profit is to identify the best prospects for radio advertising. As reported by the Radio Advertising Bureau and TagStation, automotive and beauty retailers benefit most from promoting their services on the radio. Companies in these niches get about 32% more store traffic than usual from a single spot. Home improvement stores, on the other hand, get only 7% more visits.   One of the questions that has received the most helpful comments on our Modern Radio Sales LinkedIn Group was from a new radio sales rep who needed advice landing more first appointments. Here is her question and 55 helpful answers: The Question I’m new to selling radio. F.A.Q. Who decides the selling price? You do. You're the boss. Some publishers want a token donation of $ from listeners; others make their training available as a private audio course for $ You can experiment with special offers or raise/lower your selling price any time.